Do you ever wonder why some coaches can sell out their coaching programs or keep a consistent client list?
It’s not that they are a better coach than you are. Or, because they’ve been in business a lot longer than you have. It’s not because they have a team of 50 million marketers, virtual assistants, or social media managers posting 20 times a day.
I believe that we can agree that filling your coaching business with qualified prospects and clients can be exhausting, overwhelming, and to some, a seemingly impossible feat. You might be successful in adding a few consultations to your calendar. But, even those are probably “no shows” or “tire kickers.”
And, while we’re being honest here, the majority of – if not all – of these rock star online coaches are experiencing the same thing.
Here’s one of the differences between you and them. They have a process that will steadily stream quality prospects and leads to their business. This process will set their incoming clients up to purchase their offers. The process I’m referring to is a Sales Funnel.
I’m sure you’ve heard of it being mentioned before but haven’t quite understood why you need it in your online coaching business. So whether you are new to coaching, started working on a sales funnel but stopped, or have a sales funnel that’s not working correctly, keep reading this post and be determined to get your funnel set up and running efficiently. A successful sales funnel can be the difference between hitting your 6-figure goals or closing up shop.
What is a Sales Funnel?
A sales funnel is a step-by-step process that moves your prospect closer to accomplishing your desired goal or intended action. For example, your goal could be for them to register for your webinar, join your email list, or buy your fantastic coaching program. While they are being led through this process, you should address their pain points or areas of concern, offer support, increase their awareness of your brand, and offer an experience that convinces them that they are right where they belong.
Having a sales funnel presents a unique opportunity for you to cultivate leads that turn them into phenomenal clients and ultimately raving fans – which I call brand ambassadors. With each encounter, your clients are moved closer to working with you at a deeper level and are enticed to buy more from you.
But, there’s so much more a sales funnel can do for you. So, let’s check out 3 reasons why you need one in your coaching business stat.
Nurture Your Coaching Prospects to Purchase
We are all human beings needing love, care, and nurturing. We seek it from the moment we are born to the moment we die. We look for it in every aspect of life in various degrees. Even in business, we look for professionals to extend a level of interest and care for our needs. The same is true for your clients. They need to be nurtured into making purchasing decisions.
When creating your sales funnel, it’s crucial to map out the process or path that your prospect takes to your high-ticket offer and anticipate their needs. While you’re mapping this out, look for places to add value. A great place to do this is in your email sequence – the series of emails your prospects receive after they’ve provided their email address on your site. It impresses upon them that you are the authority in your field and builds confidence in you. They begin to develop a level of trust in you and they believe that you will care for them, especially when they are about to make huge decisions. This is important because there will be moments of vulnerability while working with you, and they will come face to face with making important decisions. They need to believe that you will be there to support them. When they are faced with that reality, they will reflect on this moment.
Positioning You as a Coaching Expert
While you’re adding value to your sales funnel, you have room to flex your muscle as the expert. You can show off your prowess as a dynamic coach. How so? It’s all in the copy and the lead offer (aka lead magnet or opt-in).
I’m sure you’ve heard the adage – “now she’s speaking my language”. Could you think of the times that you’ve heard it? It was always said with a smile on the person’s face. Why is that? We love it when someone gets us, especially when it’s someone in authority. So, when your prospects are reading your landing/sales page, your offer, or your website copy, you want them to say to themselves, “she gets me,” “she’s speaking my language,” or “this is what I’ve been looking for.”
And the more confident you are in your messaging and delivery, the more confident they are that you are the right person for the job.
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Cultivate High-Ticket Clients
When you create a proper and effective sales funnel, each touch point is like having a guide that takes them by the hand and leads them right to the front door of your high-ticket offer. While this guided process is ushering your prospects, it informs them of what they can expect next—building anticipation and excitement.
Each point of interaction needs to be seamless, fun, and intriguing to your prospect. It primes them for what amazing goodness you have awaiting them in your high-ticket offer. A good sequence of automations can make this happen. Once you have a strategic funnel map and the implementation executed, you don’t have to touch it again. Well, that’s until it’s time for maintenance. Imagine how much time you can get back when your sales funnel takes care of and nurtures your prospects for you! The cherry on top is that you make money in the process!
Another benefit of having a sales funnel that cultivates your high-ticket clients is that you provide a universal experience for each prospect. There’s no a separate sales experience for one and not the other. As a result, everyone gets the same love and care. This adds to your reliability and authenticity – showing you really do care.
As you build your sales funnel, look for areas where you are, or aren’t, nurturing your prospects, positioning yourself as an expert, and cultivating high-ticket client relationships. Where can you improve? Where are the gaps or missed opportunities? Where can you add more flare and value?
Identifying these areas will help you increase your client list and client loyalty.
If you need help creating a successful sales funnel for your high-ticket, apply for our Create My Funnel Blueprint VIP Day. This in-depth VIP Day is based on our expert C.R.A.V.E. method that emerged from our 1653+ funnels that we created for our clients over the past 13 years of service.
