Launching your coaching program, course, or mastermind can be a daunting event. There is a laundry list of things that must be done to be successful in launching this offer to your audience. You may be overwhelmed with all the moving pieces that come with it. And, I’m not going to deny that it takes a lot to launch.
On a personal note, just this year, I launched three complete services in just over a month, redesigned my website, and reactivated content streams! So what in the world was I thinking about?!
Even though that was probably insane for me, I successfully launched each of these projects and offers because I was organized and remembered to keep four elements in my view at all times. So no, I couldn’t take my eye off the ball if I wanted to stay on top of my launches and hit my projections.
These 4 elements of a launch helped me and my team stay on track during our most ambitious launch season ever. It has helped my clients be successful in their launches as well, And, if implemented correctly, it can help you too.
State Your Clear Vision
How important is your business vision to you? I’m sure you answered that it is vital. Everything you do in your business is related to, whether directly or indirectly, your vision.
To reach your ultimate goal of operating a successful and impactful coaching business, you’ll need to be clear about the long-term and short-term vision. Your vision keeps you focused, aligned, and intentional with all your activities and the composition of your funnels. I have to be honest, in all my years of launching courses, products, funnels, masterminds, etc. – the make-or-break moment is at this part.
If you or your team are not on the same page, working together for the same goal, your launch starts falling apart before you even begin.
To help you stay clear on your vision for your launch, ask yourself these questions:
- What one offer am I focused on promoting?
- How does this offer contribute to my business as a whole?
- How will this offer help my ideal client?
- Who is my ideal client for this offer?
- Where is my ideal client in their transformational journey or pain journey when they are introduced to my launch?
Once you’ve answered these questions, you’re ready to discuss the launch with your team and set things in motion.
Prepare for Your Launch
Now that we are clear on what you’re offering, why you’re offering it, and to whom, it’s time to figure out how you will launch it to your audience. I call this phase “the quiet before the storm.”
You’re making sure that you and your team are not only able to understand the big picture but how they fit inside the smaller picture.
During this phase of your launch, you’re establishing your launch goals, identifying tasks and who will be responsible for these tasks, and making sure you and your team are organized to stay on target.
Here are some things to consider in each of these areas as you prepare for your launch:
LAUNCH GOAL
- What is the pricing for my offer?
- What is my revenue goal for this launch?
- How many packages do I need to sell to meet my revenue goal?
- What is my break-even amount and my profit amount?
- How many leads would I like on my list?
LAUNCH OVERVIEW
- How long will it take me to launch my offer?
- How close is my offer to being complete?
- How many launch activities would I like to use to promote my offer?
- How long will it take to complete each of these activities?
- When is my “doors open” date?
LAUNCH TASKS & TEAM MEMBERS
- Social media promotions
- Who will design the graphics?
- Who will write the content?
- Who will engage the audience?
- Who will schedule posts?
- What platforms will I use to promote my launch?
- Email marketing
- Who will write the promotional sales content?
- Who will write the purchase and offer emails?
- How many emails will be needed?
- When will they be released?
- What email marketing platforms will I use?
- Sales pages
- Who will design the sales pages?
- Who will write the sales page content?
- What platform will I use to host my sales pages?
- How will my product/program/offer be delivered to my client?
LAUNCH SUPPORT
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- Who will be my project manager?
- Which team members do I already have?
- Which team members do I need to hire?
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If you're realizing that you need help with your launch funnel, whether to create a new one or to revamp your existing one, we're here to help. We've helped over 600 clients successfully launch their programs, courses, and products worldwide. Yours could be our next success!
Mapping Your Buyer Experience
Understanding how your buyers will journey from being prospective buyers to handing over their credit card numbers as clients is paramount to creating your launch funnel. You will need to know how you will get them from point A (in pain) to point B (excitement).
For example, what link will they click once they see your social media post? Where will they go? If they are interested, what should they do next? Where will that action take them? And then what’s next? How will they be nurtured? What about those who are interested but hesitant? How will you capture and nurture them? What type of experience would you like your prospects to have?
All these questions are points to think about when you are creating your launch funnel. During this phase, you should mentally visualize the buyer experience as they journey through your funnel toward becoming your next client.
Test, Test, Test
During this point of preparation for your launch, I know you’re excited about getting the news out there and signing new clients. I get it. You’re just a ball of nerves. You’re thrilled about seeing your audience’s reaction to your new offer, and at the same time, you’re exhausted from all the work that has gone into this moment.
But, before you hit the launch button, TEST.
Test the entire experience—everything from A to Z. TEST. Test every link, page, and button. Then, read the copy and see if it reflects your brand voice and the intention of the offer. See if the experience mirrors the vision that you stated at the beginning.
Just like the vision, the Testing phase is critical. Why? You don’t want to launch a several thousand dollar offer and receive emails that a link is broken, a page doesn’t display correctly, or a ton of misspelled words on a page. That will put a considerable dent in the know, like, and trust you’ve built with your audience. It will look unprofessional. And, your audience will doubt your care and credibility. It’s an all-around bad look.
So, take a few moments to do what? TEST.
Once everything has been tested, and you have achieved the experience you envisioned for your audience, all systems are GO! Launch your creation to the world.
Yes, the experience of launching your offer can be stressful and filled with a ton of varying feelings. But, when you follow these 4 phases and incorporate their elements into your next launch, you’ll experience joy from knowing that you successfully completed a fantastic launch series.
If you need help creating a launch funnel for your high-ticket, apply for our Create My Funnel Blueprint VIP Day. This in-depth VIP Day is based on our expert C.R.A.V.E. method that emerged from our 1653+ funnels that we created for our clients over the past 13 years of service.
