Out of my 13+ year career as a virtual assistant turned online business manager, turned funnel launch strategist/producer and consultant, I have yet to meet an entrepreneur or business owner who didn’t come to me and ask me how to create a successful high multi-figure launch. I can count on one hand how many coaches that I’ve worked with in the past who’ve said that they didn’t care if they met their launch goals or not.
All of us want to experience the feeling of seeing PayPal or Stripe notifications alerting us that we have tons of new students enrolling in our new course or mastermind. We dream of the time when we’ll open our accounts, and we’ll see: Balance of $200,000 (and it’s all from the sales of our new product).
So, what’s the secret? What’s the key that will allow our goose to lay the six-figure golden egg?
I’m here to tell you now. Are you ready?
There’s not a secret!
Opps! Did I just say that? Yep. I did.
There is no ONE secret that will ensure that you will hit six figures on your next launch. However, there are a series of things that you can do ahead of time that can increase your chances of having a successful launch that could help you bring in over 6-figures.
Put in the time to nurture your audience
If you’re like me, you hate the ‘car salesman’ approach to selling. Right? Or, maybe the “hey babe, let’s make a deal” approach is off-putting to you too.
This type of selling is not attractive to you as a consumer or as a business owner who has to sell your own services or products. It’s sleazy, impersonal, and can turn others away as opposed to encouraging them to buy.
So, how can you properly nurture your audience and prime them so that they can be ready to buy your new course/mastermind/program when you launch?
My #1 way is by providing quality content through your email marketing. Through email, you can intimately share content that will let your audience get to know you on a personal level. You can send more depth content, tips, and resources.
The more value-added and enriched content you share via email, the more you become an expert in your field. As you become consistent in your content and regularity, you become more reliable. To them, all of these elements add up to you becoming someone trustworthy and dependable enough for them to invest in your program.
Understand Your Course and Its Contents
Prior to your launch, it’s imperative that you not only have your course outline complete, but that you have the modules flushed out and finalized.
Why is this important?
When it’s time to create your launch & marketing strategy, your copywriter and marketing team will need to know what content they can utilize to reach your audience and incite them to enroll in your new course/mastermind/program. If they do not have a solid understanding and foundation of content, then you’re lost from the beginning.
Some may argue that a basic outline is enough. Think about it. Is it really?
Your team is not comprised of mind readers. They may not understand your unique positioning on the topic that you plan on teaching and coaching on. They are not in your head and understand the journey that you are wanting to take your audience on while they are in your course. Only you know that.
Having, at the very basic level, a detailed outline or a close to finished course is the easiest and most efficient way to make sure your team can fully support you, your vision, and your voice. Thus, reflecting that in your marketing and launch efforts.
Understand What Type of Course You Want to Launch
This may be a shock to you, but there are various types of courses and various types of launches! Yeah, I know! Mind blowing!
But, so as not to overwhelm you, I’ll just focus on two major types. There’s an open and end course launch and an evergreen course launch.
An open/end course means that the enrollment for the course/program/mastermind is opened at a particular time during the year and it ends at a particular time.
An evergreen course means that a course can be purchased at any time and can be marketed at any time.
Open/end courses tend to have more marketing activities and a longer launch is planned for it. As you can imagine, these courses are usually more expensive because of the activities and the time required to help launch the course and for the course itself.
A great example of this is Marie Forleo’s B-School.
Since evergreen courses are available for enrollment year-round, there’s an upfront investment to create the course and for the initial launch. After that, everything is pretty much automated. It turns into residual income.
These courses are typically of a lower cost to the students.
You can read more about the differences between open/close and evergreen courses here: Identifying the Type Of Launch That’s Best For Your New Course
Make Sure You Assemble the Right Team & Resources
I’m sure you’ve heard the saying, “you’re only as strong as your weakest link”. Well, if you surround yourself with powerhouses during your launch, what can you expect? A powerhouse launch!
Whether it’s your technical systems and automations or it’s your personnel, having expert and capable support can make a world of difference to the success of your launch.
But, who should you hire to help you launch your course?
I’ll share with you 4 key people you’ll turn to, whether now or later, to help you prepare for your 6-figure launch.
Launch Strategist.
I can’t tell you how many course creators, when at first I meet with them, would say, “I don’t need a strategist. I have my own strategy for launching my course.” But, what will eventually happen is that they don’t have a solid strategy for their course launch and they lack clarity on how to position themselves as an expert selling a course.
A launch strategist will let you know what activities you should be doing, where you should be appearing in front of your audience, how you should appear before them, measuring the online/offline metrics of your launch success, holding you and the team accountable for assigned activities, and helping you leverage the relationship with your audience to influence them to purchase your course/program/mastermind.
Marketer.
An online marketer will help you implement all of the activities that are detailed within the launch strategy. Whether it’s creating the sales page, sending out your emails for webinar, creating content for your social media posts, or running your ads, your online marketer will help ease the stress and burden of launching your course.
Graphic Designer.
Want cool images to help convey your message to your audience? A graphic designer is the one that will put the “wow” touch on your marketing efforts. Not to mention, your graphic designer will help you stand out among a sea of other course creators who may be launching as well.
Virtual Assistant.
You will need a right-hand person to help you during your launch. Your virtual assistant (VA) can be that person that will help you with the everyday administrative tasks or they can help you with the technical side of putting your course together. Depending on their abilities and skill level, they can help you with community management and engagement, uploading your course on a specific platform, or creating any collaterals that you are wanting to deliver to your students.
You can hire all or some of these key players for your launch. It can be daunting trying to search for and interview persons right for these positions. That’s why I decided to create the JB&Co team! Why add more stress to your plate while you’re launching?
With our packages, it’s a one and done. Depending on your course and the launch strategy activities we agree on, we assemble the dream team for you. Simple and easy.
If you want to learn more about the JB&Co team and packages, you can start here!
You can reduce the stress, strain, and overwhelm that comes from preparing for a 6-figure launch. By taking the time to nurture your audience, understand your course and its contents, know what type of course you’ll be launching, and assemble the right team, you’ll be able to experience the success of a wonderful launch.
